OESD Announces Acquisition of DIME
OKLAHOMA CITY, OK – February 3rd, 2025 — Oklahoma Embroidery Supply and Design (OESD) announces the acquisition of Designs in Machine Embroidery (DIME), a strategic move that strengthens its position as a leader in the embroidery and quilting industry. The acquisition expands OESD’s portfolio to include DIME’s cutting-edge embroidery & quilting software, patented magnetic hoops, and innovative notions.
“We couldn’t be more excited to see DIME join OESD and the BERNINA family of companies,” said Gary Gardner and Eileen Roche, co-founders of DIME. “OESD is the perfect partner to carry forward our legacy, invest in future growth, and ensure that our innovative products continue to inspire and support the creative community.”
Jordan McCroskey, president of OESD, emphasized the importance of the partnership. “Bringing DIME into the OESD portfolio is a monumental step for us,” McCroskey said. “This acquisition expands our embroidery and quilting product offerings, creating a strong partner for our retailers, and delivers the best products to our valued customers.”
DIME’s quilting products further enhance OESD’s offerings, particularly in support of its quilting initiatives. This alignment allows OESD to deliver more value to quilters with creative tools and designs that inspire and elevate their projects.
With this acquisition, OESD becomes the largest and most comprehensive provider in the embroidery and quilting categories. Its diverse family of brands offers unmatched solutions for embroiderers and quilters. The partnership combines OESD’s established legacy with DIME’s innovations, providing a full suite of tools and resources — including designs, thread, stabilizers, software, notions, and hoops — to empower crafters to refine their skills and succeed.
About OESD
Founded in 1987, Oklahoma Embroidery Supply and Design (OESD) is a leader in the embroidery industry, offering premium embroidery designs, stabilizers, and accessories. Dedicated to inspiring creativity, OESD sets the standard for excellence by delivering innovative products and expert support to embroiderers and quilters worldwide.
About DIME
Designs in Machine Embroidery (DIME), co-founded by Gary Gardner and Eileen Roche, has been an innovator in embroidery since its inception. The company began with its popular magazine, which served as a trusted resource for embroiderers, offering education, inspiration, and techniques that shaped the industry. Today, DIME develops advanced embroidery and quilting software for Windows and MacOS, patented magnetic hoops, and creative notions that empower crafters to take their artistry to the next level.
